Regal Place
Maxwell Road
London SW6 2HD
tel: 0207 751 8585
Big thinking ideas get noticed and generate response. However, a big idea is just an idea unless it is delivered and performs against its objective. An idea may be great because of its simplicity but what makes it work is the detail that goes into its execution. Budget size is immaterial; big thinking is
relative to the culture of a brand and should be defined more in terms of new thinking and not just spending.
HH&S have created big thinking ideas such as the "Push2bet" mobile solution for Victor Chandler and the Standard Card loyalty scheme and payment solution for the London Evening Standard. Both of these activities started off as promotional work which then became operational programmes running over extended periods of time. At a more traditional promotional level, the Daily Mail Dream Cottage has run for 15 years becoming one of the title's major activities developing into both a sponsorship and revenue generating proposition.
A clear understanding of a client's business requires an equally clear understanding of the client's customers. Viewing customer interaction with a brand sets the parameters for an integrated approach, not just offering a random set of agency based services. In providing an integrated approach our planning function will direct the strategy and the required campaign activity; activity which may require HH&S to partner with other "best in class" service providers to support existing in house services. HH&S has a number of specialist relationships particularly in delivering new technology solutions.
A member of the Tangram Group