Regal Place
Maxwell Road
London SW6 2HD
tel: 0207 751 8585
We offer a full range of mobile marketing solutions. As the name suggests, it is all about marketing to consumers through their mobile phones. The mobile phone is invaluable to an increasing number of customers – recent research showed that it was the one thing a majority of people said they would not want to be without – at any time, more important than the wallet or purse. So the mobile represents perhaps the most powerful advertising and promotional medium available.
On a number of levels, its importance grows every day. As part of a multi-media campaign it can make above the line marketing spend go further by allowing consumers access to your brand and products through their phones. But critically, it has the ability to reach a specific and precisely identifiable target audience and so, done properly, can be far more cost effective than traditional media.
It has unrivalled reach, far wider than even the internet but also through our Engage platform, we can provide detailed real-time campaign results and therefore measure true Return on Investment from mobile marketing initiatives.
A recent example developed by m2end for the Royal Mail`s Great British Railway Stamp issue provided engaging content to customers via iPhones and Android smartphones. The application launched content directly related to the stamp`s theme, which for this particular issue is a recital of the "Night Mail" poem by Bernard Cribbins.
Good examples of this are two recent campaigns we have carried out for Volvo using 2 Dimensional barcodes.
One of the uses of 2D barcodes is to form a quick and convenient link from printed media to the mobile internet.
In these two campaigns, not only could consumers get anytime, anywhere access to further information on Volvo car models, they could also book a test drive and request brochures from their mobile phones. And in the Volvo Ocean Race campaign, magazine readers could even see the latest video footage from the leading yachts on the High Seas, as they were commuting to work – simply by snapping on the 2D barcode with their phone camera.
A member of the Tangram Group