Smart Data
Mike Halstead | Managing Director
“Data should be thought of as being alive, and as such needing to be cared for and nurtured, if it is going to grow, and become a positive provider of benefit. The saying 'knowledge itself is power' is only the case if good data and expert data scientists are used to build it.”
Campaign Delivery
Campaign Delivery
- Creative design
- On-line and off-line direct marketing channels
- In-house studio production
- Print buying and distribution logistics
Customer Data Platform
Customer Data Platform
- Bespoke single customer view pulling together multiple on and off-line data bases, to create a narrative of a customer’s touch points with a brand
- Builds individual records by using multiple identifiers including email, mobile, customer number, cookie ID, name, address and landline
- Maintains a history of all identifiers used by an individual
- Data selections to drive customer engagement
- Campaign and customer reporting suite
- Live dashboard display enabling construction of a series of customised charts
- Customer & web analytics including a graphic interface
Data Planning & Consulting
Data Planning & Consulting
- Our critical starting point, and equally critical evaluation end point
- Senior client-side experienced team covering a comprehensive range of business sectors
Data Science
Data Science
- Marketing performance analysis
- Customer value delivered by marketing channels
- Cross channel marketing budget allocation
- Optimising allocation of multiple brand propositions to individuals
- Customer understanding
- Propensity modelling
- Response and value predictive models for home shoppers
- Product affinity segmentation
- Impact of contact density on consumer response
- Using on-line browsing to predict purchase propensity
GDPR
GDPR
- A solution for GDPR customer preference management
- Bespoke software platform designed for Client user operation in dealing with customer preference requests and queries
- Updates permissions based on agreed hierarchy (recency or source)
- Tracks history of permissions
- Facility to manually amend permissions
- Right to be forgotten – deleting personal data but keeping transactional history
- Extract of deletion requests for relevant data sources to update their databases
- Output of information in user friendly format for subject access requests
- Automatic bulk deletion of personal data after an agreed time period